MakeMyTrip, the go-to platform for online booking of trips, has suffered immensely thanks to the COVID-19 lockdown. With travel restrictions almost everywhere round the world, the travel and hospitality sector has taken a backseat because the nations fight the deadly pandemic. MakeMyTrip, just like the entire travel industry, suffered losses this year, but it’s now adopting alternate measures with hopes to survive these turbulent times.
MakeMyTrip is joining the food-delivery bandwagon in India, which is that the battleground for Swiggy and Zomato. After struggling within the travel and hotel aggregation space, MakeMyTrip will struggle to seek out an area within the food delivery space, which is dominated by Swiggy and Zomato.
“As the earth adopts life-altering measures to manage to the new order, customers are seeking options which can help them with familiar experiences during a secure and hygienic environment,” Deepak Tuli, Chief Business Officer, Emerging Businesses at MakeMyTrip, said during a statement.
MakeMyTrip’s online gourmet delivery service
MakeMyTrip is venturing into a totally new space, very similar to many businesses that are experimenting with new ways to get revenue. MMT has partnered with fine-dining restaurants in Delhi, Mumbai, Chennai, and Bengaluru to serve its customers who are currently locked down in their homes.
MakeMyTrip’s announcement comes shortly after various 5-star hotel brands in India partnered with Zomato and Swiggy to urge alternate revenue. Swiggy and Marriott recently engaged to increase the latter’s Marriott on Wheels to customers. MMT has engaged with JW Marriott, Roseate in Delhi, Bengaluru’s Royal Orchid, The Lalit in Mumbai, Chennai’s The Residency, along side “exclusive delivery options” from The Park, Radisson etc. in Delhi-NCR.