What is On-Page SEO – The Definitive Guide (2020)

What is On-Page SEO - The Definitive Guide (2020)

The on-page SEO factors are those elements that happen on your website. These are the items that you simply have complete control over, meaning that you simply can work to enhance these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a couple of of the on-page SEO factors which will assist you improve your search ranking:

Title Tag

The title append each page tells the search engines what your page is about. this could be 70 characters or less, including both the keyword your content focuses on and your business name.

Meta Description

The meta description on your website tells search engines a touch bit more about what each page is about. this is often also employed by your human visitors to raised understand what the page is about and if it’s relevant. this could include your keyword and also provide enough details to inform the reader what the content is about.


Not only do sub-headings make your content easier for visitors to read, but it also can help improve your SEO. you’ll use H1, H2, and H3 tags to assist search engines better understand what your content is about.

Internal Links

Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. for instance , if you’re writing a post about the worth of a selected product or service, you’ll link to the merchandise or service page in your blog post.

Image Name and ALT Tags

If you’re using images on your website or within your blog content, you’ll also want to incorporate your keyword or phrase within the image name and alt tag. this may help search engines better index your images, which can appear when users perform a picture look for a particular keyword or phrase.
When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too repeatedly throughout the content.

In addition, you would like to form sure that every piece of content focuses on only one or two keywords. This helps make sure that your content is restricted and relevant. Trying to tackle too many keywords directly may negatively impact your program optimization because it often makes for un-focused and thin content.

While site content plays an important role in your program rankings, it’s also important to think about your site architecture. you would like to use an internet site design that creates it easy for search engines to scan or crawl your pages and content.

Building internal links between your pages, creating a sitemap and submitting your sitemap to look engines can both help improve your site’s crawlability and provides your search engines a far better understanding of your content.

Yet another concern when it involves your site’s architecture is whether or not or not your website is mobile-friendly. Many consumers are checking out information and makes on their mobile devices.

You need to form sure that these users are ready to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it also can affect your SEO.